The return of PLAE

I am excited to announce that, after 3 years, I am bringing back one of my most popular classes. PLAE started as an experiment to see what could happen if artists were given the same kind of training that entrepreneurs receive in incubator programs. It developed into a ten-week course that addressed every side of building a business.

The results from past PLAE sessions have been pretty amazing and we have had alumni from the program go on and do things like start their own coaching businesses, build marketing platforms, start their own festivals, and more. I'm excited to teach PLAE again and launch the next group of visionaries. Read the information below and, if this looks like it could be for you, I encourage you to apply. I will only be accepting 5 applicants, so be sure to get your apps in early and good luck!

Excelsior!

Program to Launch Artistic Entrepreneurs (PLAE)
September 15^th- November 18th 2013
Every Monday from 7:00pm-10:00pm

This is a 10-week development program geared toward equipping arts entrepreneurs with the tools to realize their goals.  The course will meet once a week and will feature guest speakers in leadership positions throughout the field of the arts and business who will participate in the exploration of each entrepreneur's project to offer guidance and support.

The class will be structured around the selected applicants who will create a 10-week action plan and implement a new task or initiative every week. Topics covered will include networking, developing structure for businesses, understanding the psychology of the arts leader, identifying unique qualities in projects, and fostering on-going relationships with arts professionals. The course will be interactive and satellite networking events will be suggested each week.  Participants in the course will work together in groups as well as on their own to complete the tasks they have outlined. The class will be strictly limited to 5 participants.

Previous speakers have included: Broadway producer Ken Davenport, President of HHC Marketing Hugh Hysell, Broadway producer John Pinckard, Broadway Producer Andy Sandberg, Publicist and Marketing consultant Katie Rosin, Business Plan consultant Sheila Speller, among other entrepreneurial professionals.

Who Should Apply:
Any artist who is seeking to develop a new business idea or company or to restructure a current arts model.  Level of experience in an arts related field is only one factor in the selection process.  If a banker who has never done a show before has a great idea for a dance company, excellent.  The course will thrive if it is full of people who are seriously committed to starting something new and exciting.  Any artist – producer, dancer, visual artist, musician, etc. - or entrepreneur with an artistic idea is eligible to apply. This is also a great course for those starting a new theatre company.

The online application form can be found HERE