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March 25, 2010


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Kevin Lee Allen

Fifteen years ago I was the president of the Chamber of Commerce in Montclair, NJ. Then, as now, there was a steeped decline in retail and too many vacancies. The vacancies helped to promote the idea that the area was not safe.

I went to the landlords and asked for the use of the store windows. Then I went to the museums, non-profits and individual artists and asked if they wanted display space. In my experience, as a set designer, I then helped them craft window displays with little or no investment.

This was a win-win all around. The landlords (especially those willing to invest in a light) found they were getting more 'looks' than before from prospective tenants. The exhibitors profited from increased visibility, I think a painting or two might have been sold. The neighboring stores benefited from increased traffic and interest in the area.

All at little or no cost.

Michael Roderick

Brilliant! That is exactly what Im talking about. Thanks for sharing Kevin! That is inspirational!

Michael Roderick
Artistic Director/ Producer
Small Pond Entertainment Play Production and Casting, NY

Small Pond Enterprises LLC



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