Recently I have been fascinated with how the internet has been responsible for incredible shifts in power and market share and what's most fascinating to me of all is the concept that with the right platform a small fraction can institute a paradigm shift.
So I want to do an experiment and I hope those of you reading this will join me, because I feel it will be informative for all of us. I want to see if the Theatre blogging community, readers and bloggers alike, can cause something beyond ourselves to happen, just by building buzz. I'm going to give it a week and see what happens and carefully collect the data. All the info on the experiment is below. Get those goggles on. This should be fun.
We're going to take fellow blogger Leonard Jacobs of The Clyde Fitch Report and see if we can make the same thing happen for him that happened for Betty White:
Some Facebook fans felt Betty White should host Saturday Night Live. In one month, a million folks signed a petition- Now the 88-year old start will co host SNL on May 8th
So we're going to do the same type of campaign. Here's how:
1) Visit WNET’s
Facebook page: http://www.facebook.com/wnet-thirteen.
2) Click on
“Become a Fan” up top.
3) Paste a message onto WNET’s wall using one of the options below.
Option 1: Why
does WNET “Need to Know” Leonard Jacobs? Because he's an especially fine
culture reporter with great on-camera chops. Watch his media reel: http://www.youtube.com/watch?v=NxLwLwy9j7I.
2: How could WNET “Need to Know” Leonard Jacobs? Easy -- visit his website,
The Report, at www.clydefitch.com.
Option 3:When should
WNET “Need to Know” Leonard Jacobs? When he's representing liberals at Fox
News -- on the live-streaming show "The Strategy Room."
4: What does WNET “Need to Know” about Leonard Jacobs? That he's a smart,
savvy culture reporter, writer and editor. He’s what “Need to Know” is all
Now here's the REALLY important part: Only paste once and see if you can get others to paste. If you paste multiple times yourself, it's just spamming and that doesn't teach us anything.
So there you have it. Will we make any significant shift? I'll check in with Leonard throughout the month and see.
The other very interesting part of this experiment for me is all about how many of us can be spurred into action when the benefit is for someone other than ourselves?
Are we willing to give the kind of gifts that Godin talks about in Linchpin and are we willing to expend the emotional labor when we don't expressly benefit?
Does unbridled generosity pay off when using an internet platform?
Tune in for the findings!