As Seth Godin recently pointed out, people are still not doing good work when it comes to marketing their services.
What is the issue?
It's really a simple premise. If you want to sell something to me, it's best to get my permission first. That means that I have indicated in some way that I am willing to be sold to.
So how is it possible that people are still doing things like randomly messaging me on LinkedIn showing that there are 50 other people in the "To:" line in the email?
Because they are playing a numbers game. And for many people the numbers game works for them. They contact 50 people and maybe one says yes, so they make at least one sale. They're being taught this and they probably have not been taught any other way.
Here's a thought.
Spend more time on fewer people who want your service and want to pay good money for it, rather than less time on more people who really don't want to be bothered.
Permission is an incredibly powerful tool and not enough people are using it in their marketing. Ask me what I want and take the time to get to know me. Then you can sell to me and you'll probably get me to spend three times what someone else will pay.
So to all of those who are selling services. It may be a good idea to go out there and get permission,
Or get a new job.