This week's Retro Wednesday post covers the fact that when you talk with people about your work, it actually makes more sense to say less. Check it out.
April 21, 2010
Give us the trailer, not the whole movie
By now I'm sure many of you have seen this hilarious video, but it also makes commentary on an all too familiar issue in the world of networking:
Telling us everything.
You probably have a great idea, a great story, or a great business proposal but when you are in a room with hundreds of people, it's not the best of choices to tell those people EVERYTHING about it. If you do it that way, you may only get to tell that whole story to two people when you could reach 30 or more.
The best way is to consider each project conversation as a movie trailer. A well executed trailer provides the audience with a teaser and some cool images that make us want to go and see the movie. When discussing your latest project, you want to do the same. Mention the cool things, but don't give too much away and engender the type of curiosity that makes people want to follow up.
Remember, all that you really want to do during the conversation is present something of interest and get a chance to talk about it in more detail later.
If you spend your whole evening telling the other person everything about your project, there's no real need for them to follow up.
So get out there and start showing some trailers and who knows you may find a partner who lands you a box office smashing weekend.