Directing the gaze from Eyes Up Here Productions
Every day, thousands of messages fly across our phones, computer screens, TVs and – if you live in a city like New York – buildings, airspace and even your neighbor’s T-shirt.
With so many messages screaming for our attention, what should we look at? Who are the people making us look up? What are they saying or doing? Ultimately, these are questions of what moves us. We want to answer that question with the formation of a new production company, Eyes Up Here Productions.
We, TV/film/theatre producers Nilou Safinya and Nancy Vitale, started the company this year to develop great stories with other artists we believe in. At the heart of our mission is the desire to collaborate with others to present meaningful stories that entertain, delight and transform the way we look at the world as much as what we are looking at.
Our first project is a short film that Nancy wrote called Running with Sharks, and it’s for anyone who has ever felt judged in a swimsuit. Nancy wrote the piece after she and Nilou were enjoying a Groupon-type deal at a swanky Upper East Side gym, and the natives grew "judgey," then territorial and then downright mean.
That fateful day, we took in all the many messages – like, “that’s MY locker” and “this ain’t your grandma’s water aerobics class” – and we tried to uphold our own – treat others as you wish to be treated. Sure, our message is a golden rule, but maybe by presenting it with a little humor and a lot of heart, it will be easier to follow in every area of our lives. Its ramifications extend in business interactions, as well as in those awkward moments when "your business" is hanging out there in a locker room.
What is your message for the world? What story are you dying to tell, and why? Visit our Facebook page and let us know.