Last week was a very busy week for me as some of you may have noticed, from the lack of posts. The week was filled with meetings with different people in the producing field who were looking to raise money for various projects. As I went through each meeting, there was one common thread to what surfaced as the most important part of each conversation.
The reason they were choosing to raise for this particular company, film, project, or show.
This TED Talk will give you a very clear picture of what I'm talking about.
If you have decided to work on a project, it is absolutely essential that you ask yourself Why before you commit because that is the question that you will be asked again and again throughout your process. Any funder, investor, or partner will be interested in the reason you stand behind the product you're selling and the answer can't be that you're looking to get a credit. It needs to go deeper than that. Is this something that will educate? Will it inspire? Will it cause people to think?
Why did I decide to create Finding Center? Because every client I have sat down with in the past year has been overwhelmed and they have needed tools to deal with it. I want more artists to feel in control of their projects and I created a class to make that happen.
Every day I get emails from people who are raising money on projects and the ones who get my attention tell me why this project is so important to them and the rest of the world.
So today, take some time and discover your why.
Then go out and tell the world.