As you get busier in your producing career, what will start to happen is that your inbox will start to fill up with invites. When this starts to happen, it can be a great feeling, but it can also be very stressful. You'll often find that you get invited to two or three things on the same day or night. So how do you handle this? Here are a few tips:
1. Make a donation- If you know you can't attend an event and there is a charity or a company being supported, send them a donation. It need not be huge, as every little bit counts. This way, you are there monetarily in spirit.
2. Send someone in your network- Before you completely turn down the event, think if there is anyone in your network who would enjoy being there. Ask the host for permission of course, then invite that individuals to check out the event. If it's a good experience for them, you've just turned a no into an opportunity for someone.
3. Send someone on your behalf- If you have an intern or maybe someone who just started working with the company, see if that person will go and provide you with feedback on the show or event. You can even ask them to focus on meeting people and bringing back some business cards.
4. Promote the event- You can always tweet about how awesome the person who invited you is. You can blog about their work, you can send out an email blast. There's a lot you can do to spread the word, even if you can't be there in person.
5. Connect them with press- If you can't attend the event, but know a blogger or a writer who would love to cover the event, send them an invite. All projects need publicity and if you help make that happen, it will more than make up for you not being able to attend.
And there you have it. So the next time you're dreading that RSVP with the negative response, use one of these tips to turn it into a positive.
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