Getting back to our series on raising money, I wanted to take a second to discuss the idea of chasing it.
It's very easy when you are about to go out and raise to think about the money first. You may say to yourself, who do I know who has it? How much do I need to get? How fast do I need to get it?
All of these questions will not matter until you hit on what the money is for and why it's important.
When going after money, the best thing you can do is take money out of the equation and imagine what the vision is without the money.
Imagine that show you want to see on its feet
Imagine the look of those patients you'd like to feed
Imagine the experience of that child who you brought art to
Don't imagine dollar signs.
In all of the fundraising I've done, when the money came first in my mind, I was the last to get it.
Conversely, when the money came last in my mind, I found it fairly easily.
Passion first, dollars second.
If you are currently trying to raise money for a project you love, go out there and tell people about the project. Have them tell their friends, and if someone asks you what you need to make it happen, feel free to tell them how much you think it will cost, but please don't lead with that.
Try it and let me know how it goes.
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