Have you ever used epoxy?
It's a really interesting process.
Basically, there are two tubes of goo. You have have to squirt both types out at the same time and then mix them together as fast as you can. Then immediately you need to use it to stick two things together. If you wait too long, it dries and you can't use it all.
One of things I learned this year was that there is an epoxy dynamic involved in starting a business that applies directly to the people you connect with. It works as follows:
Someone will refer you to a person who serves the same clientel but in a different way from you. So for example: You're an acting coach and you get an introduction to a vocal coach.
The goo has left the tube.
You follow up with that person and meet with them to see how you can work together and it becomes most effective if there is a complete mixing of your two elements, as with the epoxy. So in other words, you figure out a way that you can work together and add value to one another's business. If you are just referring one another work now and again, then you are not mixing and most likely you are not creating something sticky from a marketing standpoint. Conversely, if you meet and figure out a way to tie one another's services into your existing client offering, then you have something that is ultra sticky.
Apply the mixture now.
Actively seek out a client and offer them the additional added value. This will make your service seem much more comprehensive and will put money in both you and your partner's pockets.
Two things are essential for epoxy to work: A quick mixing and a fast application.
If you can find a partner and see a business opportunity, mix it up right now.
Otherwise you'll just have a pile of goo on the table.
What a waste.
Excelsior!
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