When you start your own business there is a very basic principal that goes into effect immediately. You are selling a product or service and you need people to buy the product or service. If they do not buy the product or service, you quickly go out of business.
If you are a large company with substantial funding behind you, then usually there is a team that is hired to help sell the product or service. A system is usually in place and people are trained with the sole purpose of selling the product or service and the business either thrives or dies based on that team.
When it is just you and no funding, then you are the one who sells the product or service at the same time that you are doing the admin work for the company, developing partnerships, taking meetings, and developing the business. You do not have a sales team so you need to find one. Chances are you can't pay for one, so what do you do?
You find the people who are the most passionate about the work you do. I like to refer to this as the fire of your followers. Some customers will enjoy what you do for them and some will absolutely love it. The ones who love your service have a flame going for your business and your job is to fuel that fire.
Give these people the tools to tell their friends about you, develop mutually beneficial relationships and partnerships, and these people will be the best sales team possible.
Ignore these people and it's going to get really cold really fast.
So if someone is kind enough to refer you, thank them and help them. Stoke the fire because it will catch on and the more followers filled with fire for you that you have the further your business will go.
Then you'll really be cooking.
Don't forget tomorrow is Awesome Person Thursday! If you want to feature someone awesome on the blog, email me!
P.S.- There's a new Solving for X coming up and there are only a few seats left. Grab them here.