When looking at funding projects, starting your own business, or taking on any new venture there are a number of ways to make it happen. In my personal opinion, every venture can be mapped out by asking the Dolphin vs. Shark question.
Dolphins are usually playful and helpful. They don't grow to be enormous and you'll usually find them swimming together.
Sharks are large and often not playful at all. They can get very big and often you'll find that if they are together, it is for the purpose of tearing apart something else.
Let' say you are hoping to raise your money through a crowd sourcing platform. You have two options:
1. Find a ton of helpful Dolphins who will donate a small chunk of money and bring along some friends
2. Find three or four sharks who will write sizable checks
Now you can have both, but you want to focus on one. If your goal is to get tons of small donations, then you need to invest your time building a base of people who are willing to spread the word about your project. They will be your dolphins and go and get their friends to donate. If your goal is to get this done as fast as possible, it may be worth your time to engage the sharks. This means spending a lot of time with a few people covincing them to donate a large sum of money. If your focus is split between the two, it's likely you'll not do well with either.
Let's say you are deciding on pricing a service:
1. Your price can be a shark and be huge. In this case one or two purchases cover what you need to cover and you spend a long time getting your consumer to make that purchase.
2. Your price can be a dolphin and rely on the team. In this case, multiple purchases cover what you need to cover and you rely on a crowd buying the product.
Again, it's important to not split the focus too much or the results will not be good. You can try one a week to test and see which work better for you. Some are better at dealing with dolphins and some are better at dealing with sharks.
Which one are you?