So I have spoken many times before about how I admire the work that Broadway in South Africa does, but I was blown away when I saw the talent lined up for their next big event. If you're a producer, you want to be at this event. Not only will you see upcoming new talent, but you'll also have a chance to meet some really incredible people. So again, check this out. What they do is truly amazing and it's sure to be a magical night.
FOR IMMEDIATE RELEASE Contact: Lisa Nicole Wilkerson
* * * One Room, One Night * * *
Activist Thurman, Pop Star Cox, FELA! & NY Fashion, Entertainment Elite
Join TV & Broadway Stars Bass, Ripley, Cooper, Moore, Grande for
3rd Annual Broadway in South Africa Concert featuring
Grammy-Winning Composers’ World Premieres
Honoring HAIR Producer Michael Butler
New York City – September 29, 2010 – Pop icon Deborah Cox will headline a star-studded cast featuring performances and presentations by Sandra Thurman, former AIDS Czar under President Bill
Clinton and current President and CEO of International AIDS Trust, the cast of FELA!, Dancing With The Stars finalist and N’SYNC star Lance Bass, Tony Award winners Alice Ripley, Chuck Cooper, and Melba Moore, and TV stars Graham Phillips (The Good Wife) and Ariana Grande (Nickelodeon’s Victorious), for the third annual Broadway in South Africa (BSA) benefit concert. Nearly the entire show will feature world-premiere songs, created for the evening, by such composers as Grammy Award winners Desmond Child and Julie Gold. This year’s honoree is producer Michael Butler. He is one of the most successful theatrical producers, lauded for bringing HAIR to Broadway in 1968, and an active proponent of youth creating positive global social change. The concert will take place on Monday, October 4, 2010, at 7:30 pm in the Manhattan Center’s Grand Ballroom, located at 311 West 34th Street.
The concert event chair is Ward H. Simmons, Senior Director of PR and Marketing for Hugo Boss. Sandra Thurman will give the keynote address, along with special presentations by Lance Bass, Chuck Cooper, Melba Moore and Graham Phillips.
To support BSA’s work, distinguished attendees will include Andy Cohen of Bravo, Patrick Heusinger of Royal Pains and Broadway’s Next Fall, Thomas Roberts of MSNBC, and representatives from ABC, Harper’s BAZAAR and Vogue.
In addition to performances by Deborah Cox (AIDA) and the cast of FELA!, the world premieres songs will be performed by Alice Ripley (Next to Normal), Ariana Grande (13), Sean Bradford (The Scottsboro Boys), Tituss Burgess (Little Mermaid), Brandon Victor Dixon (The Color Purple), Frankie James Grande (Mamma Mia!), Emma Hunton (Spring Awakening), Rebecca Naomi Jones (American Idiot), Adam Kantor (Next to Normal), Morgan Karr (Spring Awakening), Jose Llana (Flower Drum Song), Tracy McDowell (Rent), Julia Murney (Wicked), Christopher Spaulding (Curtains), Kate Shindle (Wonderland) and Lisa Nicole Wilkerson (The Lion King). Shea Sullivan will choreograph and perform a tap piece set to live African drums. The evening will be directed by Jen Bender (The Lion King), and Brad Haak (Mary Poppins) will provide music direction.
Along with Desmond Child and Julie Gold, BSA commissioned songwriters Drew Gasparini, Marcy Heisler, Kait Kerrigan, Peter Lerman, Brian Lowdermilk, Kevin Malpass, Jordan Mann, Catherine Porter, Jeremy Schonfeld and Jeff Thomson to create songs. Each piece is based on essays and letters written by children BSA teaching artists instruct during workshops conducted in townships surrounding Cape Town, Johannesburg and Durban.
Sponsors of the evening include Bloomingdales, Broadway Cares/Equity Fights AIDS, Condé Nast, Esquire Magazine, Design Compendium, GQ Magazine, HBO, Hugo Boss, La Pomme, Madiba Restaurant, Madison Square Garden, Proctor & Gamble, Rockin’ the Big Apple, Stephen Sills and Associates, Stylist Renessta Olds and The Wall Street Journal.
Individual tickets can be purchased for $100 and $25 by visiting www.ticketmaster.com. VIP and sponsorship opportunities are available by contacting BSA at firstname.lastname@example.org.
Broadway in South Africa aims to develop cross-cultural exchange between youth in need and artists who seek to use their talents for change. The organization’s philosophy is that all children deserve the opportunity to explore their own creative potential, and build life skills necessary to develop productive lives. For further information visit www.broadwayinsouthafrica.org.
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