And frankly, it's a bit annoying.
So what am I talking about?
It's pretty simple:
With things like twitter, facebook, linkedin etc. there is a major marketing assumption that really kills your outreach potential. That assumption is that every one of your followers, friends, connections etc. is actually READING what you send out into the universe.
I'm really sorry if I'm breaking some hearts here.
People are busy and only a small percentage of them are getting a chance to read your tweet about the cute face your dog made when you told him he was going to the vet.
So what does this mean in terms of marketing your show?
You can't be lazy. You have to have a facebook invite, a mailing list, a post, a tweet and PERSONAL interaction in order to make the kind of sales you need to keep your show running.
I get very frustrated when I see someone at a show and they ask why I missed their show the previous week. I ask if they emailed me and they say, "I sent you a facebook invite"
I'm getting hundreds of those a day and so are all of my colleagues. The invite is just one step, one impression. You need multiple impressions to make a sale. If you really are trying to get a specific person to your show, invite them personally. That does NOT mean a form letter where you fill in their name, that means a real message that you took the time to write. That also means investing time in it.
I know, I know, we don't have a lot of time.
I get it.
But, it makes no sense investing the time to create a facebook invite and inviting all of your friends and then doing no follow up. You just wasted 10 minutes or more.
So tweet, facebook, email, link in, send up signal flares, and throw a party.
But please don't rely on one tool to sell your show. It shows the people who you are inviting that you're lazy and that they aren't important enough for another form of communication.
And then no one wins.
Reminder: Underworld is tonight!!! Hope to see some of you there!