So it's been awhile since I've been on a panel, but I just was asked to speak on a marketing panel for TRU.
I'll be there on the 23rd, with a team of other great marketing minds and we'll be talking about how to sell your show when it's in a festival. Hope you'll be able to join us. Info is below.
SAVE THE DATE:
Wednesday, June 23rd, 7:30 (doors open 7pm)
Marketing Your Showcase:
Finding Your Audience, Punching Up Sales, Getting Reviewed
Though the Fringe, Midtown International Theatre Festival and other festivals offer many advantages to a producer, and have strong marketing initiatives in place for the festival itself, it often surprises a producer to discover how much work they must do promote their individual show. Is it easier to market a showcase in a festival than to market a showcase you produce on your own? How do you tap into the festival audience for your own show? Or do you really have to build your audience on your own, as you would for an independent showcase? In or out of a festival, what is the timeline for press releases? How do you get reviewed? Panelists will talk about this and more, including case studies of showcases that have been successfully marketed, and filled the houses. What were their secrets?
Panelists to include: Sarah Kate O'Haver, marketing consultant Midtown International Theatre Festival, consultant on Broadway Market Research for ERM; Michael Roderick, Small Pond Enterprises LLC, marketing consultant, Fringe and festival producer; Katie Rosin, Kampfire Films PR; Paul Siebold, Off Off PR; Akia Squitieri, Rising Sun Performance Company, production consultant, producer in the Frigid Festival; others tba. Co-moderated by Sherry Eaker, editor-at-large of Back Stage.
Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm. FREE for TRU members; $12 for non-members. Please call at least a day in advance for reservations: 212/714-7628; or e-mail TRUnltd@aol.comThe Players Theatre, 115 Macdougal Street, Mainstage Theatre