The survey was pretty much overloaded with this question, so I'm going to address this with a couple things I've learned about raising money over the years and break it down to a tip a day. let's see how far we get, shall we?
Not for Profit
People seem to enjoy donating when there is a social component- When I throw a party, I usually raise a good deal of money. There's something about the excitement of a social gathering that encourages people to give you money. Now how much you bring in, depends on the social gathering and how much you're willing to spend. If you get a bar that gives you space for free as long as you bring people, that can be really dangerous. Why?
Well, you have to charge something at the door or ask for a "suggested" donation which means that you need to bring a significant number of people in order to actually make any real money. Ask any club promoter how much work it is to get over 100 people to attend an event on the same night as countless other events, for other companies and you'll see why this is not the best way.
Now let's say you have a little to spend and you purchase an hour of open bar at a venue. You maybe spent $300 or $500. Let's say you charge $20 a head. 5 people=$100. Math looks better, doesn't it?
But people may want to go to the $15 open bar deal that your rival company is throwing instead. Which means that if you're going to do fund raising events, it's essential that you be purple.
Always look at what people are doing and ask how you can be different. At a time when there was a bar party for a theatre company every week, I took the bar party that we had planned and turned it into a date auction. It was one of the most lucrative events I've ever hosted, because it was something different.
So to sum things up, if you are doing an event think about:
1.Your price point and how many people you have to bring
2. What is the added value (open bar etc.) you're giving to the person coming to the event
3. How is your event different from everybody else.
I'll be back tomorrow, with more. If you've had good experiences with events to raise money, feel free to comment here!