At most CTI conferences and on most producer message boards and panels the top question is always:
"So where do I find investors?"
It's kind of funny to think about investors as being these magic people who hide out in caves with "the one ring" and all the producers scouring the world to "find" them. The fact of the matter is that investors in shows are simply people who make money and have a passion for the arts. Some make more than others sure, but for the most part the level or money people put in varies and how you meet them is the same way you meet anyone else. So where do you find them?
Who do you work with?
Who do you have drinks with?
Have you ever asked them to put money into something you're passionate about?
Still feeling lost?
Well the folks at TRU decided to put together an event to help you. Info about it is below. Hope to see you there, and if you haven't met somebody today, give it a shot. They could end up being interested in your show and show you the money.
TRU PRODUCER BOOT CAMP
Raising Money for Theater:
How, Who and When to Ask
While a disheartening number of shows are closing, TRU opens up the possibilities for tomorrow's productions with an all-day intensive workshop about many aspects of raising money for theater.
It's a tough economy, no doubt about it. All the more reason why people need the support and tools to go about the business of producing. We invite you to come acquire some basic tools and information that you will need to function effectively in these times and the better days that are surely ahead. From networking skills to legal requirements and effective business planning, plus a wealth of first-hand experience from more than a half dozen producers who are currently active in the Broadway and off-Broadway worlds. We promise you an empowering and inspiring day.
Saturday January 24th, 10am to 6pm
The Players Theatre, 115 MacDougal Street
Produced by Theater Resources Unlimited
in association with Small Pond Entertainment
Saturday January 24th
9am - registration and check-in
9:30-10:00am - coffee and cake/bagels
10:00am to 11:15am - "Networking Your Way to Money: Turning Resistance into Results" with life coach Penelope Brackett of the Creative Seed. We will look at the nature of effective networking, how our beliefs affect our ability to present ourselves well, techniques for engaging others in our ideas, more.
11:15 to 12:45 - "Commercial and Not-for-Profit Asks: Defining the Differences" with attorney Cheryl Davis. We will define terms, then focus on the not-for-profit side: the legal paperwork and structure that is necessary in order to ask for donations, and the responsibilities to your donors, plus the ways in which not-for-profits and commercial companies can work together.
12:00 to 1:00 - "Commercial Financing: Formalizing Your Ask" with attorney Mark Beigelman. The required paperwork and structures at every level of development, from front money agreements to private placement to Federal filings. And the limitations placed on asking.
LUNCH - 1:00pm to 1:45pm
1:45-2:45 - "Putting it in Writing: Business Plans and Grant Proposals" with producer RK Greene (Room Service, Cougars!) and business consultant Sheila Speller.
How to effectively organize your presentation to potential donors or
investors; writing a persuasive narrative and building a compelling
case for support, whether for a not-for-profit or commercial venture.
2:45-3:30 - "The Care and Feeding of Investors: Identifying, Cultivating, Maintaining Them" with Richard Frankel, president of Frankel Green Theatrical Management and of Richard Frankel Productions (Young Frankenstein, Hairspray, The Producers). How Richard Frankel Productions built their investor group from the 12 originals to a current group of 1000 or so investors; how they solicit new participants and maintain good relationships with them; their specific method of raising money.
3:30-4:00 - "Finding the Right Investors: the Importance of Creative Thinking" with producer Tom Smedes (Naked Boys Singing, Ace the Musical)
4:00-4:30 - "Producing as a Career Choice" with producer Sharon Carr (Glimpses of the Moon, Menopause, American Buffalo, I Love You Because, Dirty Dancing, Idaho!). Approaching producing as a career, gaining experience to back up your ask, building credibility as well as your resume.
4:30-5:45 - "Taking the Leap: Doing What You Didn't Know You Could Do" moderated by producer Cheryl Wiesenfeld (Legally Blonde, Caroline or Change, The Exonerated, Elaine Stritch: At Liberty), with producers Sharon Carr, R.K. Greene, Janet Pailet/P2 Creations (How the Grinch Stole Christmas, Passing Strange, Masked, Idaho!), Van Dean & Hillary Cutter (Saint Heaven, Rooms), Tom Smedes.
RECEPTION - 5:45pm-7:00pm
You may send a check to:
Theater Resources Unlimited, 309 W. 104th Street 1D, NYC NY 10025.
The Players Theatre Mainstage,
115 MacDougal Street (below West 3rd Street)
- President of Beigelman, Feiner & Feldman, P.C. Mark specializes
in entertainment, arts, media, corporate, real estate and bankruptcy
law. Mark earned a master of arts degree from New York University and
is a magna cum laude graduate of Cardozo Law School where he served as
Senior Editor on the Cardozo Law Review.
Since 1996 he has served as an adjunct professor at New York
Mark was formerly associated with the law firm of Cleary, Gottlieb,
Steen & Hamilton and was a founding partner of the law firm of
Warren, Alpert & Beigelman.
Prior to becoming an attorney, Mark served as a producer of the original off-Broadway production of Cloud 9 by Caryl Churchill and the Broadway productions of the Tony award winning musicals Nine and The Tap Dance Kid. In 1999, he served as an executive producer of the motion picture Trick, a film in competition at the 1999 Sundance Film Festival and released nationally by Fine Line Features in July of 1999, “Indocumentados” (2002), “A Dios Momo” (2005). As an attorney, Mark has served as production counsel on numerous films, including “Sling Blade,” “In the Bedroom,” “Pineiro,” “Kissing Jessica Stein,” “Junebug,” and "Then She Found Me" and has done work on numerous theatrical productions both on Broadway and Off-Broadway. He is admitted to the bars of New York and Connecticut.
|PENELOPE BRACKETT (The Creative Seed)
is a nationally recognized veteran in the field of career and life
coaching. An excellent speaker, trainer, program designer and author,
Ms. Brackett coaches individuals and companies to create powerful
businesses, vibrant communities and satisfying personal lives. In
working with her diverse clientele including professionals in the arts,
education, business, technology and finance, she brings her passion for
creativity, communication and balance.
Ms Brackett has been featured in The New York Times, The Today Show, CNN's Glen Beck, Child Magazine, Matters Magazine and the internet radio show, The Coaching Hour with Lester Thomas Shane. Penelope received the highest designation of Master Certified Coach from the International Federation of Coaching. She is the coauthor of "Seven Keys for Unlocking Success without Struggle" with Lester Thomas Shane. Her online newsletter, "The Fertile Ground" features articles and exercises to grow your life and career. Articles include: "Ask and You Shall Receive", "Emergency Distractions" and "My Gift's better than your Gift".
|SHARON CARR - After a 29-year stint in a Wall Street related business, Sharon began her producing career in January 2006. Off-Broadway credits include I Love You Because (February 2006) and Masked (July 2007). She joined GFour Productions as an independent Associate Producer, on Respect: A Musical Journey of Women in Cleveland (September 2006), Boston (October 2006) and Atlanta (March 2007); as well as the Minneapolis production of Menopause The Musical (May 2007). In 2007, she also earned credits as a Producing Associate on Broadway with How the Grinch Stole Christmas (Holiday 2006) and Legally Blonde (April 2007). She worked on the Toronto production of Dirty Dancing (October 2007), the recent revival of American Buffalo, and has Glimpses of the Moon currently running and Idaho! in development..|
|HILLARY CUTTER - info to come|
|CHERYL L. DAVIS (Contracts, Options, Underlying Rights) is a partner at the firm of Menaker & Herrmann LLC. Her practice concentrates on intellectual property matters, including particularly copyright and trademark cases, and she has represented theater clients in connection with a variety of contract and corporate issues. A published playwright whose work has been frequently performed, Cheryl won the 2005 Kleban Award for her works as a musical theater librettist and her show Barnstormer received one of the 2005 Jonathan Larson Performing Arts Foundation Awards. She is a graduate of Princeton (A.B. 1983) and Columbia (M.S.J. 1986 and J.D. 1987) Universities, and an active member of the New York City Bar Association, where she has served on the Committees on Copyright and Literary Property and on Communications and Media Law. For more information, please visit her firm's website at www.mhjur.com|
|VAN DEAN - info to come|
launched Richard Frankel Productions in 1985, as a production and
general management company with the off-Broadway production of Penn & Teller. Together with partners Marc Routh, Tom Viertel and Steve Baruch, they then produced and Richard Frankel Productions general managed Driving Miss Daisy, Sills and Company, Frankie and Johnny in the Clair de Lune, The Cocktail Hour and Love Letters off
Broadway, on national tour, and in engagements in London, Chicago and
San Francisco. Current and recent productions include Mel Brooks’ Young Frankenstein on Broadway, Hairspray on Broadway and in London, Gypsy on Broadway, and Stomp in New York, Las Vegas and on tour. Other productions have included The
Fantasticks, Company, Sweeney Todd, Smokey Jose’s Café, Swing! The
Sound of Music, A Funny Thing Happened on the Way to the Forum with Nathan Lane; Angels
in America, My Old Lady, Oleanna, Mnemonic, The Mystery of Irma
Vep, Forever Tango, Jeffrey, Song of Singapore, Later Life, Marvin’s
Room, Tap Dogs, The Rocky Horror Show and Death Defying Acts. Broadway musicals in development include Leap of Faith with music by Alan Menken, iSondheim written and directed by James Lapine, The Hudsucker Proxy, directed by Jerry Zaks and A Little Night Music directed by Trevor Nunn.
In 2008 he and Laura Green opened Frankel Green Theatrical Management to provide General Management, Executive Producer, and consulting services to other producers on and off Broadway as well as general management for RFP shows. Other companies affiliated with Richard Frankel Productions include a booking agency for touring productions (On the Road) , a theatrical marketing company (Broadway Print and Mail ) and Broadway Asia, which produces shows for the Asia market. Shows produced by Richard Frankel Productions have been awarded 35 Tony Awards, 46 Drama Desk Awards, 37 Outer Critics Awards, 4 Grammy Awards, 8 Olivier Awards, 2 Pulitzer Prize.
is an entrepreneur having started several businesses over the years. A
theatre professional since 1978, he was a founding member of the
Seattle Group Theatre, a multi-cultural ensemble that produced its own
work. As an actor, he appeared in numerous productions Off-off
Broadway, on tour and in regional theater, producing several projects
including a multi-state tour of Mass Appeal. In 2000, he
founded The StoryLine Project LLC, a commercial theater production
company, to develop new plays and musicals. Current projects include Dearest Cousin, The Other Side of Newark, and Cougar! The StoryLine Project made its debut as an above line producer for the Off Broadway hit, Room Service.
In the non-profit world, R.K. is the Business/Marketing Director at The
Directors Company, and is currently assisting to transfer Irena’s Vow to Broadway.
In parallel to his theatre career, R.K. has clocked seven years in New York publishing and 10 years as a management consultant with Ernst & Young, which included three years as an expatriate in Europe. He was the Director of International Projects for ZeTek Power plc, a start-up developer and manufacturer of fuel cells based in London and New York and led his team to define and implement the company's expansion strategy. Most recently, he was an analyst at Citigroup. R.K. continues to consult with companies on business strategy and with government agencies on economic development – the most recent project being Take Me To the River in West Harlem with his consulting company Creative Cities International. www.storylineproject.com
is a Theatrical Producer and General Manager with experience spanning
twenty-five years. He is currently producing Ace the Musical for
Broadway, and one of the producers of the musical revue Naked Boys
Singing! now playing at New World Stages in New York City and is
approaching its ninth anniversary Off-Broadway making it the 7th
longest running musical off-Broadway. NBS! has played in over 35 cities
under Tom’s supervision / license. Tom’s recent and current productions
include the London Production of Side By Side By Sondheim and The
London Production of Musical of Musicals (the Musical!); Dog Sees God:
Confessions of a Teenage Blockhead; The Waiting Room by Tony and Emmy
Nominated Playwright Samm-Art Williams; Jonathan Harvey’s Beautiful
Thing; The Black & White Blues, A New Orleans Restaurant Musical;
The Women of Lockerbie, with The New Group; the one man show entitled
21 Dog Years: Doing Time @ Amazon.com, written and starring Mike Daisey
at the historic Cherry Lane Theatre prior to its international tour of
London, San Francisco, Seattle, Chicago and Sydney and People Are Wrong
at The Vineyard Theatre.
General Management credits include: Criss Angel: Mindfreak; Altar Boyz; The Musical of Musicals; High Infidelity starring Morgan Fairchild and John Davidson at The Promenade Theatre; How Hear This, starring Kathy Buckley at the Lamb’s Theatre; Love Janis at the Village Theatre; Captain Louis by Stephen Schwartz; Ann Randolph’s Squeezebox produced by Anne Bancroft.
|JANET PAILET - info to come|
SHEILA L. SPELLER is president and founder of Orielle Creative Company, a boutique business consulting company for creative artists, creative professionals, arts organizations and entertainment companies. Orielle Creative Company has 3 divisions: Orielle Artists provides Artist Development for individual artists – Actors, Singers, Visual Artists, Writers, and many others; Orielle Productions provides Project Development and Production Planning services for Theatre; and Orielle Business Solutions provides Business Planning and Marketing Strategy solutions for Arts & Entertainment companies.
Sheila is a seasoned professional with over 20 years experience in front of the camera and behind-the-scenes in the performing arts and entertainment industry, and holds an M.B.A. with a specialization in Media Management, including Theatre, Arts Administration, Film and Television. She is a 2007 graduate of the Commercial Theatre Institute, and was awarded a TRU Scholarship to attend. She now combines her wealth of knowledge from both the creative and business arenas, to help empower artists and creative professionals to assist them with integrating the business of their artistic discipline into their creative life.
|CHERYL WIESENFELD - Broadway: Legally Blonde; Dirty Rotten Scoundrels; Caroline, or Change; ‘night, Mother; Elaine Stritch: At Liberty (Tony). Off-Broadway: In the Continuum; Shockheaded Peter; The Exonerated; Talking Heads; The Waverly Gallery. Ms. Wiesenfeld was the recipient of Theater Resoucres Unlimited's 2007 "Spirit of Theater" Award for her ongoing generosity to young producers in the New York community, as well as her selfless support of the work that TRU does. She is one of the founding Mentors in the TRU Producer Mentorship Program, and to date has mentored six aspirants, including guiding one production to win four Audelco Awards, and helping another production find success in regional theaters.|
|MICHAEL RODERICK (Boot Camp Director) started Small Pond Entertainment five years ago when he found that it was virtually impossible for an artist to be at their best when they also had to produce. He developed a system for the advancement of a producing organization to be the umbrella for shows that lacked producers. Over the years Small Pond has become a major name in the NYC Theatre Community having presented shows in numerous venues and with hundreds of different artists. As Artistic Director, Michael has produced over 30 shows since his arrival in NY in September 2002. He has also been the organizer of networking events that have included representatives from The New York Musical Theatre Festival, Fractured Atlas, and RWS casting and Associates. He holds a BA in Secondary Ed English and Theatre performance from Rhode Island College and an MA from NYU in Educational Theatre Colleges and Communities. Michael also teaches English at LaSalle Academy where he is the head of the drama program. He has written 15 plays and his play "I'll do it Tomorrow" will be published in the 2004- 2005 Best American Short Plays published by Applause books. www.smallpondentertainment.com|