Find out who's buying the tickets.
Every time you let somebody walk into a venue without asking them where they came from, you miss a chance at a future sale. It takes 2 seconds to ask how somebody heard about you and less than a minute to record it on a spread sheet. So we're talking about investing a minute or less to build a permission base that is powerful, effective, and targeted. People respond when you know who they are and it's amazing how well they respond when you remember them.
I have 156 students or more a year and I call each of them by name when I'm in a classroom. They respond better and they work harder. Your audience is the same way. If they know you know them, they'll want to be at your shows and they'll give you permission to contact them. If you're interested in learning more about permission marketing, Seth Godin wrote the book on it. It's awesome. Nuff said.
That brings me to my final point.
Yesterday marked my 100th post. My data tells me there are over 200 of you reading this everyday, and I've gotten comments from maybe 3 or 4 people. Comment on here if you're a reader and let me know what you need. This blog is here to help you as a producer and I want to know who you are. C'mon I can memorize 156 names, what's a few hundred more ;)
P.S. After tonight, there'll be ZERO chances to see ZERO. Don't miss out.